….History….

Amatitán

the birthplace of Tequila

Amatitán means “small forest of amates”.

The first settlers were indigenous nahuatlacas, who
settled in the hills of the disputed chiquihuitillo and
their domains with other indigenous groups, according
to legend, these indians had a god named titan, to
which the indians told the spaniards that they could
not call another god and expressing “indio loves
(“ama” in spanish) titan “, so the place acquired the
name Amatitan.

With a population of more than 20,000 residents
Amatitan is located 35 km (22 miles) north of
Mexico’s second-largest city, Guadalajara, it is the
administrative center for the “Municipio de Amatitan”
which also includes the surrounding communities of
Santiaguito, villa de Cuerambaro, Chome, la Mata, la
Conchilla, el Amarillo, Agua friar, Santa Rosa and
several other smaller settlements.

The town can be reached from Guadalajara by car
driving north on Mexican highway 15. It is a drive of
about 45 minutes and the road is kept in fairly good
shape.

The economy relies heavily in the production of tequila,
its agriculture is dominated by the cultivation of the
agave plant, which is used to produce the tequila. The
climate in Amatitan is hot and dry which suits well the
agave plant. There is usually one rainy period during the
year that lasts from June thru September, it is this time
when most of the residents grow their other dominant
crop, corn. Some residents also raise cattle and other
livestock, mainly for regional consumption, the lifestyle
of its inhabitants is mostly of a rural nature and the
residents are mostly catholic.

Recent findings on the ranch el caballito cerrero a
factory under the open sky, surrounded by
fermentation vats, furnaces and mills where it is
produced mezcal, have confirmed that Amatitan is
the birthplace of tequila, according to the study by
historian and owner of the property Claudio Jimenez
Vizcarra.